You Sell Real Estate.
We’ll Help You Market It.
Personalized marketing support designed to help real estate agents build a recognizable brand, stay consistent online and spend more time serving their clients.
Personal Branding
Build a recognizable presence that actually feels like you.
Social Media
Consistent, strategic content without planning every post yourself.
Video Content
Turn your raw footage and expertise into polished short-form content.
Listing Marketing
Showcase listings, closings, open houses and real estate activity.
Agent Marketing Packages
From consistent monthly content to full-scale personal brand management, choose the level of marketing support that fits your business.
Agent Essentials
Professional monthly content for agents who prefer to manage their own posting and day-to-day social presence.
- 12 custom social media posts
- Approximately 3 posts per week
- Custom branded graphics
- Carousels + photo content
- Real estate educational content
- Local + lifestyle content ideas
- Listing + transaction content
- Custom captions
- Hashtag + keyword research
- Social SEO optimization
- Monthly content calendar
- Monthly strategy check-in
- Content delivered ready to post
Agent Growth
Consistent content and strategic support for agents actively building their personal brand and online presence.
- 20 pieces of content per month
- Approximately 5 posts per week
- Up to 6 edited Reels
- Custom graphics + carousels
- Photo + personal brand content
- Educational real estate content
- Local + community content
- Listing + transaction marketing
- Custom captions
- Hashtag + keyword research
- Social SEO optimization
- Customized monthly content calendar
- Video ideas + Reel hooks
- Talking points + basic scripts
- Content repurposing
- Instagram + Facebook scheduling
- Monthly analytics review
- Monthly strategy call
Agent Signature
Your personal marketing department for agents who want a strong daily brand presence and more hands-on support.
- 30 pieces of content per month
- Consistent daily social presence
- Up to 10 edited Reels
- Custom graphics + carousels
- Personal brand content
- Educational real estate content
- Listing marketing
- Local + lifestyle content
- Content repurposing
- Custom captions
- Hashtag + keyword research
- Social SEO optimization
- Instagram + Facebook scheduling
- Full monthly content strategy
- Reel concepts + scripts + hooks
- 1 monthly email newsletter
- Email campaign planning
- Monthly analytics + performance review
- Competitor + content research
- Monthly strategy call
- Light website updates
- Priority marketing support
Limited Availability by Market
To keep your marketing personalized and unique, Palm Marketing Co. works with a limited number of real estate agents in each geographic area, helping ensure your brand stands out in your market.
Agent Brand Setup
One-time onboarding for new monthly clients.
- Brand questionnaire
- Social media audit
- Competitor research
- Initial marketing strategy
- Brand direction
- Font + color organization
- Canva template development
- Dropbox setup
- Social account connection
- Content workflow setup
- Initial content planning
- Kickoff strategy call
À La Carte.
Content With Purpose.
Content designed around your business, your market and the clients you want to reach.
Real Estate Education
Buyer and seller tips, FAQs, market information, misconceptions, financing topics and educational content that demonstrates expertise.
Local Expertise
Neighborhoods, restaurants, events, businesses, lifestyle content and community information tailored to your specific market.
Personal Brand
Behind-the-scenes, day-in-the-life content, personal interests, accomplishments and personality-driven marketing.
Listings + Business
New listings, open houses, closings, price improvements, client wins, property features and transaction activity.
Video Content
Talking-head Reels, trends, property content, voiceovers, educational videos and short-form lifestyle content.
Market-Specific Strategy
Content researched and developed around the communities you serve, your market, your audience and your business goals.
Our Everyday Essentials.
The creative, organizational and AI-powered tools we use every day to keep your marketing efficient, organized and personalized.
Canva
Custom graphics, carousels, listing materials and branded marketing collateral.
CapCut
Reels and short-form video editing including captions, transitions, audio and graphics.
Higgsfield AI
AI-generated imagery, video concepts, property visuals and creative marketing content.
ChatGPT
Research, brainstorming, content ideas, hooks, scripts and strategic workflow support.
Claude
Research, long-form content development, organization and creative brainstorming.
Notion
Content calendars, client projects, deadlines, ideas and internal marketing workflows.
Dropbox
High-quality transfer and organization of raw videos, photography and client marketing assets.
Google Workspace
Documents, questionnaires, spreadsheets, email materials and collaborative client information.
MLS + Agent Platforms
Approved listing information and property assets incorporated into social, email and listing marketing.
Agent Marketing FAQ.
Do I have to provide my own photos and videos?
Yes. For ongoing remote management, agents provide raw photos, videos, listing information and business updates. Palm Marketing Co. turns those materials into polished marketing content. On-site content days can also be booked separately.
What areas do you serve?
Palm Marketing Co. is based in Southwest Florida and proudly serves real estate agents throughout Florida, including Southwest Florida, Miami, Tampa, and surrounding markets. Because most of our services can be provided remotely, we’re also able to work with agents beyond Florida.
Do you create content specifically for real estate?
Yes. Your content can include listings, market updates, educational real estate content, local lifestyle, community features, personal branding, client wins, behind-the-scenes content, and more.
Are revisions included?
Packages include one reasonable round of revisions per piece of content. Larger creative changes or additional revision rounds may require an additional fee.
Will my content look like every other Realtor’s?
No. The goal is to build your brand—not just fill your feed with generic real estate graphics. Your strategy is developed around your personality, market, audience, and business goals.
Can my package be customized?
Yes. Packages provide the starting framework, but services may be adjusted or added depending on your business, market and marketing goals.
Your Clients Need an Agent.
Your Brand Needs a Strategy.
Let’s build marketing around your business, your market and the clients you want to reach.
Book Your Agent Marketing Consultation →