02 · ATHLETE BRANDING & CONTENT STRATEGY
UnMOORED
BUILDING AN AUDIENCE BEYOND THE JOURNEY
What is UnMoored?
UnMoored is a documentary series following Olympic sailor Sarah Newberry Moore as she navigates the worlds of elite competition, motherhood, family, and life beyond the water. The series goes behind the scenes of her journey, capturing not only the intensity of training and racing, but the personal moments, challenges, and experiences that shape the story along the way.
More than a sailing series, UnMoored is about the person behind the athlete, creating an honest look at what it means to pursue ambitious goals while balancing everything that happens beyond the competition.