01 · REAL ESTATE MARKETING
An integrated marketing partnership built around brand development, digital strategy, creative direction, property storytelling, and community connection across Southwest Florida.
The Harlan Group's marketing extends far beyond individual properties. The goal is to create one recognizable brand across every place a client, buyer, seller, or community member interacts with the team.
From website and listing management to social media, email campaigns, events, analytics, community outreach, luxury marketing, and creative direction, each piece works together to create a consistent and elevated presence.
THE HARLAN GROUP.
FEATURED CAMPAGIN
ROYAL BEACH CLUB
FORT MYERS BEACH
A dedicated digital campaign created to showcase a rare Fort Myers Beach development opportunity through strategic positioning, storytelling, and web design.
$15.5 M
OFFERING
1.85±
ACRES
GULF FRONTAGE
200 FT
BUILDING A BRAND BEYOND THE LISTING.
EXPLORE THE WORK
Demonstrates website management, SEO optimization, user experience, brand consistency, and strategic content development to create a strong digital presence that supports both the brand and its listings.
Highlights content strategy, copywriting, video editing, community engagement, and campaign development through content designed to increase visibility while keeping the brand connected to its local audience.
Showcases social media strategy, content creation, visual branding, audience engagement, and creative direction through a consistent mix of property, lifestyle, educational, and community-focused content.